Sustainability Mindset: Design & Materials

This lecture introduces the concept of 'Inventing Green' as a mindset to improve sustainability in product design, focusing on material choices, energy use, and user lifestyles. It discusses the environmental impacts of everyday products and strategies to enhance sustainability, such as fit-for-purpose packaging and the use of alternate materials. The instructor emphasizes the importance of a sustainable mindset over following trends, highlighting the need for environmentally responsible practices in design and production.