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This lecture discusses the concept of research by design in the context of architecture, exploring the challenges faced by architects in integrating empirical elements into their research. The speakers share their experiences with implementing new media into the design process and the importance of methodological references in research projects. They also address the debate between established practitioners and academics in the field, emphasizing the need for architects to engage in research to bridge the gap between theory and practice. The discussion delves into the complexity of designing research setups and the role of design in articulating new understandings and collaborations within the architectural domain.