Lecture

Google Analytics 4: customising reports, UTM tracking

Description

This lecture covers customising 'standard' and 'exploration' reports in Google Analytics 4, including UTM tracking. Topics include customising reports, UTM parameters, and exploration reports like free-form, funnel, and path. Learn how to create, customise, and analyse reports to understand user behavior and improve website performance.

Official source

https://mediaspace.epfl.ch/media/0_of3548w8

About this result

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Ontological neighbourhood

Computer engineering

Software development: Human–computer interaction

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