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This lecture covers the concepts of trust and privacy in the context of security, media, and social networks. It discusses visual privacy protection methods, social media business models, privacy-sensitive visual information, and context-aware privacy. The instructor explores legacy solutions, bitstream encryption, and scrambling approaches in the context of security. Additionally, the lecture delves into the use of blockchain technology for privacy protection, decentralized architectures, and tokenized economies. It also explains the fundamentals of blockchain, its application in multimedia contexts, and the benefits and downsides of blockchain technology.