Lecture

Market Testing: Key Steps

Description

This lecture covers the importance of testing the market for new ventures, focusing on identifying customers' perception, obtaining necessary information, and the seven key steps in market testing. It emphasizes the alignment between the entrepreneur's and customers' perspectives.

This video is available exclusively on Mediaspace for a restricted audience. Please log in to MediaSpace to access it if you have the necessary permissions.

Watch on Mediaspace

In MOOCs (2)

Instructor

nostrud Lorem

Ad laboris magna adipisicing do ut incididunt laboris reprehenderit non elit eu do do. Eu fugiat eiusmod reprehenderit enim veniam voluptate cupidatat ut. Elit est dolor velit reprehenderit proident labore irure. Exercitation deserunt ad consequat pariatur velit aliquip id veniam exercitation mollit excepteur aute do adipisicing. Non tempor nostrud anim laborum mollit nisi ex aliquip amet aliquip esse proident. Commodo est exercitation proident est.

Official source

https://mediaspace.epfl.ch/media/0_s9fgndfx

About this result

This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Ontological neighbourhood

Business

Marketing: Product promotion

Related lectures (37)