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This lecture discusses the concept of heat reserves as a solution to balance supply and demand in power grids, focusing on using buildings to provide ancillary services. It explores the control of small residential and large commercial buildings to participate in the ancillary service market, aiming to reduce transmission line losses and improve market efficiency. Additionally, it presents the Nest building, a green research platform testing new construction methods and energy technologies to make sustainable buildings more attractive. The lecture also delves into the cognitive processes of building managers in implementing heat reserves, emphasizing the differences between end consumers and business consumers in decision-making and the use of juristics to design effective business models and incentive schemes.