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This lecture delves into the collection and transmission of museum data, exploring the significance of labels in providing information about artworks. It analyzes the strategies employed by artists to gain recognition within the art world, considering the roles of various actors such as peers, critics, and buyers. The lecture also discusses the impact of context on artistic identity, the accessibility of art materials and information, and the influence of art historians' writings. Furthermore, it examines the evolution of art in the digital age, focusing on net.art and its implications for the art world.