PerformativityPerformativity is the concept that language can function as a form of social action and have the effect of change. The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy. The concept is first described by philosopher of language John L. Austin when he referred to a specific capacity: the capacity of speech and communication to act or to consummate an action.
Performative utteranceIn the philosophy of language and speech acts theory, performative utterances are sentences which not only describe a given reality, but also change the social reality they are describing. In a 1955 lecture series, later published as How to Do Things with Words, J. L. Austin argued against a positivist philosophical claim that the utterances always "describe" or "constate" something and are thus always true or false.