Jason Lubell Itzler born in February 23, 1967who is an American entrepreneur, attorney, and the founder of the escort company, New York Confidential LLC. Jason Lubell Itzler was born Jason Lubell Sylk the only son of Ronnie Lubell and Leonard Allen Sylk. Following his parents’ divorce, Itzler moved to New York with his mother. Jason was influenced growing up by his grandfather, Nathan Lubell, who was a founding partner in the Riviera in Las Vegas. He also owned an amusement park in Coney Island for his four young daughters to enjoy. Jason's mother eventually remarried Ron Itzler, a then prominent lawyer in the firm of Fischbein, Badillo, Wagner, and Itzler, and so the family moved to the suburbs in New Jersey. Growing up, Jason attended a number of private schools, including the Elisabeth Morrow School, the Dwight-Englewood School, the Hotchkiss School, and Tenafly High School. Jason spent many of his evenings at the New York Friars Club, and summers in the Catskills, where he worked as a cabana boy at the Concord Hotel. Jason graduated from The George Washington University with degrees in political science and art history. He was also a member of the fraternity, Zeta Beta Tau. Itzler enrolled in the Shepard Broad College of Law in the late 1980s and graduated with a J.D. in 1993. While there, he started a phone sex operation called M2 Communications, Inc., where he would charge 1,500,000 a month. Due to his mother's untimely death from cancer in 1994, he abandoned his business and was eventually forced to declare bankruptcy in 1997. His next company was called SoHo Models. Itzler rented an 8,000-square-foot loft on the corner of Canal and Broadway in New York City to be one of the first companies to supply Webcam porn. In 2001, Itzler was arrested at Newark Liberty International Airport for trying to smuggle ecstasy into the United States. After serving seven months in jail for the drug charge, he was released on parole in 2003, after which he started an escort service named New York Confidential.