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Concept
Broadcast programming
Summary
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule.
Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare.
At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.
With the growth of digital platforms and services allowing non-linear, on-demand access to television content, this approach to broadcasting has since been referred to using the retronym linear (such as linear television and linear channels).
With the beginning of scheduled television in 1936, television programming was initially only concerned with filling a few hours each evening – the hours now known as prime time. Over time, though, television began to be seen during the daytime and late at night, as well on the weekends. As air time increased, so did the demand for new material. With the exception of sports television, variety shows became much more important in prime time.
Broadcasters may schedule a program to air before or after a widely viewed tent-pole program, such as a popular series, or a special such as a high-profile sporting event, in the hope that audience flow will encourage the audience to tune-in early or stay for the second program. The second program is usually one that the broadcaster wants to promote to a wider audience, such as a new or lower-profile series.
Official source
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