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Concept
Video clip
Summary
Video clips refer to mostly short videos, which are usually silly jokes and funny clips, most of the time coming from movies or any entertainment videos such as YouTube. Short videos on TikTok and Youtube often influence popular culture and internet trends. Such clips are usually taken out of context and have many gags in them. Sometimes they can be used to attract the public to the user's other accounts or their long-form videos. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium.
Internet video and Video hosting service
Video clips are very popular online. there were millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users. Many established corporate sites added the ability to clip existing video content on their websites.
While most of this content is non-exclusive and available on competing sites, some companies produce their own videos and do not need to rely on the work of outside companies or amateurs.
While some video clips are taken from established media sources, community and individually produced clips are more common. Some individuals host their created works on vlogs (video blogs) and the use of Internet video clips as they became bigger grew swiftly. Between March and July 2006, YouTube grew from 30 to 100 million views of videos per day. One of the developments during that period were the BBC's iPlayer, which was released for open beta testing in July 2007.
Video clips are a common form of advertising. With online entertainment sites delivering high-quality television programming content, free of charge, online video entertainment rose substantially in popularity.
Today, as businesses seek to tighten budgetary allocations, advertising on video sites has become increasingly common and many of those advertisements are longer than 20 seconds. Video clips are also used in advertising by vloggers who promote products. The average ad goes for 15-30 seconds.
Official source
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