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Concept
Dell XPS
Summary
Dell XPS ("eXtreme Performance System") is a line of consumer-oriented high-end laptop and desktop computers manufactured by Dell. The XPS line's main competitors include Acer's Aspire, HP's Pavilion and Envy, Lenovo's X1, Samsung's Sens, and Apple's MacBook Pro.
The XPS name was first used in 1990. At this time, Dell primarily aimed its products at businesses rather than consumers. At the same time, Gateway (then known as Gateway 2000) led the high-end consumer market in the United States. In early 1993, Dell staff met to address how to pursue this emerging market, and it was decided to launch a new high-end product line to compete with Gateway. At this time, Dell's annual revenue was less than $500 million, and founder Michael Dell was still directly involved in most decisions. Vernon Weiss was assigned as product manager to lead the project and manage the product marketing, working with Brian Zucker, who led on architecture and engineering.
In September 1993, the first two products in the XPS line were announced, initially as part of the Dell Dimension series. The first generation of the XPS system was available as either a desktop or a tower case. The new product line was featured on the cover of the October 1993 issue of PC/Computing due to its superiority over competitors of the time.
For the next three years, with Weiss and Zucker continuing to evolve the product line, XPS systems beat the competition in over 100 magazine reviews and covers, being the first to adopt the latest PC technology available and bring it to the consumers at an attractive price.
As Dell grew into a large corporation from 1997 to 2001, the XPS line lost its leading position in the high-end market as it now had to compete with other manufacturers who at this time had begun to produce computers with high-performance components.
In 2005, Dell revamped the XPS line to compete with Alienware (then a separate company, now owned by Dell) and Falcon Northwest. Dell had considered buying Alienware since 2002, but finally did so only on March 22, 2006.
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