Summary
In statistics, a full factorial experiment is an experiment whose design consists of two or more factors, each with discrete possible values or "levels", and whose experimental units take on all possible combinations of these levels across all such factors. A full factorial design may also be called a fully crossed design. Such an experiment allows the investigator to study the effect of each factor on the response variable, as well as the effects of interactions between factors on the response variable. For the vast majority of factorial experiments, each factor has only two levels. For example, with two factors each taking two levels, a factorial experiment would have four treatment combinations in total, and is usually called a 2×2 factorial design. In such a design, the interaction between the variables is often the most important. This applies even to scenarios where a main effect and an interaction are present. If the number of combinations in a full factorial design is too high to be logistically feasible, a fractional factorial design may be done, in which some of the possible combinations (usually at least half) are omitted. Other terms for "treatment combinations" are often used, such as runs (of an experiment), points (viewing the combinations as vertices of a graph, and cells (arising as intersections of rows and columns). Factorial designs were used in the 19th century by John Bennet Lawes and Joseph Henry Gilbert of the Rothamsted Experimental Station. Ronald Fisher argued in 1926 that "complex" designs (such as factorial designs) were more efficient than studying one factor at a time. Fisher wrote, "No aphorism is more frequently repeated in connection with field trials, than that we must ask Nature few questions, or, ideally, one question, at a time. The writer is convinced that this view is wholly mistaken." Nature, he suggests, will best respond to "a logical and carefully thought out questionnaire".
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