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Concept
Internet celebrity
Summary
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or influencer) is a celebrity who has acquired or developed their fame and notability on the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Myspace, OnlyFans, Telegram, Twitter, Twitch, and Reddit.
Internet celebrities often function as lifestyle gurus promoting a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc. Internet celebrities may be recruited by companies or organizations for influencer marketing to advertise products to their fans and followers on their platforms.
In 1991, with the wide public availability of the Internet and the World Wide Web, numerous websites were created to serve as forums for topics of shared interest. In some areas, this allowed users to get advice and help from experienced users in that field, which helped boost the type of information that was typically lacking in mainstream print media or corporate websites. Dedicated social media sites arose from these, where users could create profiles and make friends with other users; the first instance was SixDegrees.com in 1997. Similarly, websites that supported blogging surfaced around 1997 and gave a means for users to post long-form articles and stories of their own. Since then, forums, social media, and blogging have become a central part of communication, social life, businesses, and news publishing. Popular social media platforms include Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and WhatsApp.
The beginnings of online influencing can hence be dated back to the launch of digital blogs and platforms in the early 2000s.
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