Internet celebrity

An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or influencer) is a celebrity who has acquired or developed their fame and notability on the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Myspace, OnlyFans, Telegram, Twitter, Twitch, and Reddit. Internet celebrities often function as lifestyle gurus promoting a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc. Internet celebrities may be recruited by companies or organizations for influencer marketing to advertise products to their fans and followers on their platforms. In 1991, with the wide public availability of the Internet and the World Wide Web, numerous websites were created to serve as forums for topics of shared interest. In some areas, this allowed users to get advice and help from experienced users in that field, which helped boost the type of information that was typically lacking in mainstream print media or corporate websites. Dedicated social media sites arose from these, where users could create profiles and make friends with other users; the first instance was SixDegrees.com in 1997. Similarly, websites that supported blogging surfaced around 1997 and gave a means for users to post long-form articles and stories of their own. Since then, forums, social media, and blogging have become a central part of communication, social life, businesses, and news publishing. Popular social media platforms include Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and WhatsApp. The beginnings of online influencing can hence be dated back to the launch of digital blogs and platforms in the early 2000s.

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TikTok

'TikTok, whose mainland Chinese counterpart is Douyin' (), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. Since their launches, TikTok and Douyin have gained global popularity. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Morning Consult named TikTok the third-fastest growing brand of 2020, after Zoom and Peacock. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google.

Parasocial interaction

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms. Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities, fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them.

Influencer marketing

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels.

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Explores the microbial transformations and health benefits of fermented foods, emphasizing their potential as delivery vehicles for probiotics to underserved communities.

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The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on private observation ...

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2023

The Big Air venue of Beijing is constructed in an industrial heritage site named Shougang, under the concept of activating the abandoned area and linking the Olympic venue with public leisure life. As Beijing 2022 has concluded half a year ago and the Shou ...

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Automatic Online Fake News Detection Combining Content and Social Signals

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The proliferation and rapid diffusion of fake news on the Internet highlight the need of automatic hoax detection systems. In the context of social networks, machine learning (ML) methods can be used for this purpose. Fake news detection strategies are tra ...

IEEE2018