Dominant culture

A dominant culture is a cultural practice that is dominant within a particular political, social or economic entity, in which multiple cultures co-exist. It may refer to a language, religion/ritual, social value and/or social custom. These features are often a norm for an entire society. An individual achieves dominance by being perceived as pertaining to a majority of the population and having a significant presence in institutions relating to communication, education, artistic expression, law, government and business. The concept of "dominant culture" is generally used in academic discourse in fields such as communication, sociology, anthropology and cultural studies. In a society, culture is established and directed by the individuals with most power (hegemony). In a culture, a group of people that have the ability to hold power over social institutions and influence the rest of the society's beliefs and actions is considered dominant. A dominant culture, or cultural hegemony, is established in a society by a group of individuals that direct the ruling ideas, values, and beliefs that become the dominant worldview of a society. Individuals from the dominant culture spread their dominant ideologies through institutions such as education, religion, and politics. Dominant culture make use of media and laws to spread their ideologies as well. Furthermore, a dominant culture can be promoted deliberately and by the suppression of minority cultures or subcultures. The culture that is dominant within a particular geopolitical entity can change over time in response to internal or external factors, but one is usually very resilient. Antonio Gramsci imply that the masses are in the grip of a monolithic ruling class. However, the overall picture that Gramsci provides is not a static, closed system of ruling-class domination. Rather, it is a society in constant process, where the creation of counter-hegemonies remains a live option. The concept of a dominant culture, or the concept of hegemony, originated in Ancient Greece.