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Concept
Risk perception
Summary
Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. Risk perceptions often differ from statistical assessments of risk since are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual (framing of risk information, availability of alternative information sources, etc.), and individual (personality traits, previous experience, age, etc.) factors. Several theories have been proposed to explain why different people make different estimates of the dangerousness of risks. Three major families of theory have been developed: psychology approaches (heuristics and cognitive), anthropology/sociology approaches (cultural theory) and interdisciplinary approaches (social amplification of risk framework).
The study of risk perception arose out of the observation that experts and lay people often disagreed about how risky various technologies and natural hazards were.
The mid 1960s saw the rapid rise of nuclear technologies and the promise of clean and safe energy. However, public perception shifted against this new technology. Fears of both longitudinal dangers to the environment and immediate disasters creating radioactive wastelands turned the public against this new technology. The scientific and governmental communities asked why public perception was against the use of nuclear energy when all the scientific experts were declaring how safe it really was. The problem, as non-experts perceived it, was a difference between scientific facts and an exaggerated public perception of the dangers.
A key early paper was written in 1969 by Chauncey Starr. Starr used a revealed preference approach to find out what risks are considered acceptable by society. He assumed that society had reached equilibrium in its judgment of risks, so whatever risk levels actually existed in society were acceptable. His major finding was that people will accept risks 1,000 times greater if they are voluntary (e.
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