Korean dramas (; RR: Han-guk deurama), more popularly known as K-dramas, are television series in the Korean language that are made in South Korea.
They are popular worldwide, especially in Asia, partially due to the spread of Korean popular culture (the "Korean Wave") and their widespread availability via streaming services, which often offer subtitles in multiple languages. Many K-dramas have been translated internationally, and some of them have had a significant influence in other nations. In other countries, traditional television channels have broadcast some of the most well-known dramas. For example, Dae Jang Geum (2003–04) was sold in 150 countries.
Korean dramas have attracted international attention for their fashion, style, and culture. Their rise in popularity has led to a great boost to fashion lines.
The "Korean Wave", or Hallyu, has made great impacts on countries around the world. With the wave came Korean TV Dramas. "In the late 2000s, South Korea was producing more TV dramas than ever before." (Tilland, 2021) The most successful dramas incorporate skillful combinations of familial affection, sex appeal, and emotional desirability. The demand for K-Drama has only increased over the last twenty years after it was nearly destroyed due to Hollywood films, Japanese pop culture, and the financial crisis that hit South Korea since 1997. (Ingyu, 2017) K-dramas continue to gain traction internationally today.
There is a tacit knowledge when it comes to the production of television series in South Korea that appeals to consumers in a unique way. "The working definition of tacit knowledge is the kind of knowledge that is difficult to transfer to another person by means of writing it down or verbalizing it." (Ingyu, 2017) K-Dramas have an especially large female presence that make up its following and representation. The female fandom is specifically targeted and tacit knowledge is applied most effectively in this area. The Korean actors show a wide range of emotions and many adlib without prompting, even producing genuine tears without assistance.
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