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Concept
Italian fashion
Summary
Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.
Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak. Cities such as Rome, Palermo, Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. From the 17th century to the early 20th, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the "Italian school" started to compete with the French haute couture, and labels such as Prada and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked fourth, and, although both cities fell in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York, Paris, and London; occasionally, the "big five" also includes Rome.
Italian fashion is linked to the most generalized concept of "Made in Italy", a merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods are renowned for the quality of the textiles and the elegance and refinement of their construction. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain and the main line of Ralph Lauren) also rely on Italian craft factories, located in highly specialized areas in the metropolitan area of Naples and in the centre-north of Italy (Tuscany, Marche, Veneto and Piedmont), to produce parts of their apparel and accessories.
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