Cultural tourism is a type of tourism activity in which the visitor's essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. These attractions/products relate to a set of distinctive material, intellectual, spiritual, and emotional features of a society that encompasses arts and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries and the living cultures with their lifestyles, value systems, beliefs and traditions.
Cultural tourism experiences include architectural and archaeological treasures, culinary activities, festivals or events, historic or heritage, sites, monuments and landmarks, museums and exhibitions, national parks and wildlife sanctuaries, religious venues, temples and churches. It includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as theatres. In the twenty-first-century United States, national parks and a limited number of Native American councils continue to promote "tribal tourism." The U.S. National Park Service has publicly endorsed this strain of cultural tourism, despite lingering concerns over exploitation and the potential hazards of ecotourism in Native America.
Proponents of cultural tourism say that it gives the local population the opportunity to benefit financially from their cultural heritage and thus to appreciate and preserve it, while giving visitors the opportunity to broaden their personal horizons. Cultural tourism also has negative sides. There may be negative effects on local residents, such as making the local economy unstable, increasing the cost of living for local residents, increasing pollution or creating environmental problems. The local economy can also be destabilized due to the rapid change in population size. The local population also comes into contact with new ways of life that can disrupt their social fabric.