Concept

Kroger

Summary
The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cincinnati, Ohio, Kroger operates 2,720 grocery retail stores under its various banners and divisions in 35 states and the District of Columbia with store formats that include 134 multi-department stores, 2,277 combo stores, 188 marketplace stores, and 121 price-impact warehouse stores. Kroger operates 33 manufacturing plants, 1,629 supermarket fuel centers, 2,252 pharmacies, 225 The Little Clinic in-store medical clinics, and 129 jewelry stores (782 convenience stores were sold to EG Group in 2018). , Kroger's headquarters are located in downtown Cincinnati. The Kroger Company is the United States' largest supermarket operator by revenue and fifth-largest general retailer. The company is one of the largest American-owned private employers in the United States. Kroger is ranked #17 on the Fortune 500 rankings of the largest United States corporations by total revenue. About two-thirds of Kroger's employees are represented by collective bargaining agreements, with most being represented by the United Food and Commercial Workers (UFCW). In 1883, 23-year-old Bernard Kroger, the fifth of ten children of German immigrants, invested his life savings of 372()toopenagrocerystoreat66PearlStreetindowntownCincinnati.Thesonofamerchant,heranhisbusinesswithasimplemotto:"Beparticular.Neversellanythingyouwouldnotwantyourself."Heexperimentedwithmarketingproductshiscompanyhadproducedsothathiscustomerswouldnotneedtopatronizeseparatestoresandfarms.In1884,Krogeropenedhissecondstore.By1902,KrogerGroceryandBakingCompanyhadbeenincorporated.Bythistime,thecompanyhadgrowntofortystoresandsold372 () to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: "Be particular. Never sell anything you would not want yourself." He experimented with marketing products his company had produced so that his customers would not need to patronize separate stores and farms. In 1884, Kroger opened his second store. By 1902, Kroger Grocery and Baking Company had been incorporated. By this time, the company had grown to forty stores and sold 1.75 million worth of merchandise each year. In addition, Kroger became the first grocery chain to have its own bakery.
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