Concept

Friendster

Friendster was a social network game based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003. Later, the company became a social gaming site based in Kuala Lumpur, Malaysia. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages, and comments with other members via profiles and networks. It is considered one of the original social networks. After the launching of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from four Asian countries: the Philippines, Malaysia, Thailand, and Singapore, and over 90% of the site's traffic came from Asia. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia. Friendster remained notably popular in Indonesia through 2012. The company suspended services in 2015, citing "the evolving landscape in our challenging industry" and lack of engagement by the online community, and ceased trading in 2018. Friendster was founded by Canadian computer programmer Jonathan Abrams in 2002, before MySpace (2003), Hi5 (2004), Facebook (2004) and other social networking sites. Friendster.com went live in 2003 and was adopted by 3 million users within the first few months. Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as SixDegrees.com (1997) and Makeoutclub (1999). The name Friendster is a portmanteau of "friend" and Napster. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to several high-profile lawsuits filed against it that year.

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