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Concept
MacRumors
Summary
MacRumors is an American website that reports and aggregates Apple Inc.- and Mac-related news, rumors, and information.
The website is updated on a daily basis with new articles. It also provides a selection of other content including guides, tutorials, videos, and a podcast. MacRumors is a prominent website within the Apple community, featuring a popular forum with over one million members. It has been credited with helping to build a positive community around Apple.
The site was founded in February 2000 by Arnold Kim and remains a privately owned publication. Kim has been profiled in publications including The New York Times and hailed as "Apple Rumor King" owing to his work on MacRumors.
The company's headquarters are located in Glen Allen, Virginia, but the editorial staff work remotely from around the world. Eric Slivka is the site's Editor-in-Chief. As of 2023, MacRumors has 11 full-time employees. The tagline of the website is "News and Rumors You Care About".
MacRumors has been credited as a pioneering blog. It is one of the world's most popular technology websites, most valuable blogs, and highest-traffic Apple-centric blogs. MacRumors is said to know "more about Apple than Apple management does".
MacRumors and its editors are frequently ranked among the top technology news publications and authors on technology news aggregator Techmeme, and its work is often cited by mainstream news outlets like CNBC, Bloomberg, and others. The website’s editors have distinct styles.
MacRumors publishes news articles about Apple, including, but not limited to, its product development operations, software, services, supply chain, corporate affairs, and retail aspects. During Apple events, where the company unveils new products and services, MacRumors operates a liveblog and publishes articles in real-time.
In addition to Apple's official developments, MacRumors curates rumors and reports from other sources. Apple has a famously intense culture of corporate secrecy that inspires interest in its upcoming product announcements and speculation.
Official source
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