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Concept
Mac (computer)
Summary
The Mac, short for Macintosh (its official name until 1999), is a family of personal computers designed and marketed by Apple Inc. The product lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs are sold with the macOS operating system.
The first Mac was released in 1984, and was advertised with the highly acclaimed "1984" ad. After a period of initial success, the Mac languished in the 1990s until the 1996 acquisition of NeXT brought Steve Jobs back to Apple. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. After Tim Cook replaced Jobs as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the Apple silicon transition, which brought the Mac to the same ARM processor architecture as iOS devices.
History of Apple Inc.
In the late 1970s, the Apple II was one of the most popular computers, especially in education. After IBM introduced the IBM PC in 1981, its sales quickly surpassed the Apple II; in response, Apple introduced the Apple Lisa in 1983. Though the Lisa's graphical user interface was partially inspired by the work of Xerox PARC, it also went far beyond PARC's prototypes by adding intuitive direct manipulation, like the ability to drag-and-drop files, double-click to open programs, and move or resize windows by clicking and dragging instead of going through a menu. However, hampered by its high $9,995 price and lack of available software, the Lisa was commercially unsuccessful.
Parallel to the Lisa's development, a skunkworks team at Apple was working on another project. Conceived in 1979 by Jef Raskin, the Macintosh was envisioned as an affordable, easy-to-use computer for the masses. Raskin named the computer after his favorite type of apple, the McIntosh.
Official source
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