Concept

Peugeot 308

The Peugeot 308 is a small family car (C-segment car; compact car in North America) produced by French automobile manufacturer Peugeot. It was unveiled in June 2007, and launched in September 2007. The 308 replaced the 307, and positioned below the 508 and above the smallest 208. The 308 is followed by a coupé cabriolet (the 308 CC) for the 2009 model year, a station wagon (the 308 SW) in March 2008, and a sedan version (the 408) in China for the 2012 model year. The first generation was largely based on its predecessor, the 307, and utilized modified versions of that car's drivetrain and chassis. The second-generation model was unveiled in 2013, and it was awarded as the 2014 European Car of the Year. The third-generation model was unveiled in 2021 and introduced a hybrid powertrain. TOC Launched as the replacement for the Peugeot 307 in most international markets, the new vehicle was based upon the old 307's chassis, but has new bodywork and is slightly longer and wider. Developed under the project code "Project T7", ts coefficient of drag is 0.29, and it has a five-star rating on Euro NCAP. Following the facelift of March 2011, the drag factor was reduced to 0.28. The 308 HDi holds the Guinness world record of the most fuel efficient mainstream car currently in production, having averaged over a distance of , but Peugeot ran foul of British advertising rules by claiming in an advert for the car. The 308 is manufactured in France at the Mulhouse and Sochaux factories. It is also manufactured in Kaluga, Russia, for the local market, since 2010, and El Palomar, Argentina, for the South American market since 2011. The car attracted minor criticism in right-hand drive markets as the windscreen wiper mechanism was unchanged from the design for left-hand drive vehicles, meaning a large unwiped area was present at the top of the windscreen on the driver's side, but was absent on the passenger side, as the driver's side wiper was shorter, and the passenger wiper "went up" first.

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