Summary
A pigment is a colored substance that is completely or nearly insoluble in water. In contrast, dyes are typically soluble, at least at some stage in their use. Generally dyes are often organic compounds whereas pigments are often inorganic compounds. Pigments of prehistoric and historic value include ochre, charcoal, and lapis lazuli. In 2006, around 7.4 million tons of inorganic, organic, and special pigments were marketed worldwide. According to an April 2018 report by Bloomberg Businessweek, the estimated value of the pigment industry globally is 30billion.Thevalueoftitaniumdioxideusedtoenhancethewhitebrightnessofmanyproductswasplacedat30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at 13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Spectroscopy Like all materials, the color of pigments arises because they absorb only certain wavelengths of visible light. The bonding properties of the material determine the wavelength and efficiency of light absorption. Light of other wavelengths are reflected or scattered. The reflected light spectrum defines the color that we observe. The appearance of pigments is sensitive to the source light. Sunlight has a high color temperature and a fairly uniform spectrum. Sunlight is considered a standard for white light. Artificial light sources are less uniform. Color spaces used to represent colors numerically must specify their light source. Lab color measurements, unless otherwise noted, assume that the measurement was recorded under a D65 light source, or "Daylight 6500 K", which is roughly the color temperature of sunlight. Other properties of a color, such as its saturation or lightness, may be determined by the other substances that accompany pigments. Binders and fillers can affect the color. Minerals have been used as colorants since prehistoric times. Early humans used paint for aesthetic purposes such as body decoration. Pigments and paint grinding equipment believed to be between 350,000 and 400,000 years old have been reported in a cave at Twin Rivers, near Lusaka, Zambia.
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