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Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its second generation model, it is an HDMI-compliant source device and can only be connected to an enhanced-definition or high-definition widescreen television through HDMI to function. Apple TV lacks integrated controls and can only be controlled remotely, either through an Apple Remote, Siri Remote or some third party infrared remotes. Since the fourth generation model, Apple TV runs tvOS with multiple pre-installed Application software. Its media services include streaming media services, TV Everywhere-based services, local media sources, and sports journalism and broadcasts. In March 2019, Apple announced Apple TV+ and Apple TV app a la carte, later released in November. In 1993, in an attempt to enter the home-entertainment industry, Apple released the Macintosh TV. The TV had a 14-inch CRT screen alongside a TV tuner card. It was not a commercial success, with only 10,000 units sold before its discontinuation in 1994. The company's next industrial foray was in 1994 with the Apple Interactive Television Box 1994. The Box was a collaboration venture between Apple, BT Group, and Proximus Group, but it was never released to the general public. Apple's final major industrial attempt before the Apple TV was the commission of the Apple Pippin in 1990s, which combined home game console with a networked computer. Starting as early as 2011, Gene Munster, a longtime investment banking analyst at Piper Sandler Companies, rumored that Apple would announce an HD television set hardware to compete with Sony, LG, Samsung, and other TV manufacturers. According to Steve Jobs's 2011 biography, Jobs had found a breakthrough that would have made an Apple television commercially viable. However, the project was cancelled in 2014 and was never released.

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TvOS

tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation, it is based on the iOS operating system and has many similar frameworks, technologies, and concepts. The second- and third-generation Apple TV have several built-in applications, but do not support third-party applications.

Digital media player

A digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a home cinema configuration, and attached to a television and/or AV receiver. The term is most synonymous with devices designed primarily for the consumption of content from streaming media services such as internet video, including subscription-based over-the-top content services.

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