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Concept
Fast fashion
Summary
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail stores quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of the fast fashion business model.
Fast fashion grew during the late 20th century as manufacturing of clothing became less expensive — the result of more efficient supply chains and new quick response manufacturing methods and greater reliance on low-cost labor from the apparel manufacturing industries of South, Southeast, and East Asia, where women make up 85-90% of the garment workforce. Labor practices in fast fashion are often exploitative, and due to the gender concentration of the garment industry, women are more vulnerable. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
The global fashion industry is responsible for ~8–10% of global carbon emissions per year, to which fast fashion is a large contributor. The low cost of production favoring synthetic materials, chemicals, and minimal pollution abatement measures have led to excess waste.
Before the 1800s, fashion was a laborious, time-consuming process that required sourcing materials like wool, cotton, or leather, treating and preparing the materials by hand, then weaving or fashioning them into functional garments, also by hand. However, the Industrial Revolution forever changed the world of fashion by introducing new technology like the sewing machine and textile machines, which led to ready-made clothes and mass production factories.
As a result, clothes became cheaper to make and buy, and easier and quicker to make. Meanwhile, localized dressmaking businesses emerged, catering to the middle classes, and employing workroom employees along with garment workers, who worked from home for meager wages.
Official source
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