Trust is the willingness of one party (the trustor) to become vulnerable to another party (the trustee) on the presumption that the trustee will act in ways that benefit the trustor. In addition, the trustor does not have control over the actions of the trustee. Scholars distinguish between generalized trust (also known as social trust), which is the extension of trust to a relatively large circle of unfamiliar others, and particularized trust, which is contingent on a specific situation or a specific relationship.
As the trustor is uncertain about the outcome of the trustee's actions, the trustor can only develop and evaluate expectations. Such expectations are formed with a view to the motivations of the trustee, dependent on their characteristics, the situation, and their interaction. The uncertainty stems from the risk of failure or harm to the trustor if the trustee does not behave as desired.
In the social sciences, the subtleties of trust are a subject of ongoing research. In sociology and psychology, the degree to which one party trusts another is a measure of belief in the honesty, fairness, or benevolence of another party. The term "confidence" is more appropriate for a belief in the competence of the other party. A failure in trust may be forgiven more easily if it is interpreted as a failure of competence rather than a lack of benevolence or honesty. In economics, trust is often conceptualized as reliability in transactions. In all cases, trust is a heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning.
Sociology claims trust is one of several social constructs; an element of the social reality. Other constructs frequently discussed together with trust include control, confidence, risk, meaning and power. Trust is naturally attributable to relationships between social actors, both individuals and groups (social systems). Sociology is concerned with the position and role of trust in social systems.
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Honesty or truthfulness is a facet of moral character that connotes positive and virtuous attributes such as integrity, truthfulness, straightforwardness (including straightforwardness of conduct: earnestness), along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal, fair, and sincere. A reputation for honesty is denoted by terms like reputability and trustworthiness. Honesty about ones future conduct, loyalties, or commitments is called accountability, reliability, dependability, or conscientiousness.
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics. It combines research from neuroscience, experimental and behavioral economics, and cognitive and social psychology.
Explores Sybil attacks, fake content creation, and defenses against online identity fraud.
Purpose - The purpose of this paper is to investigate the combined roles via trust relationships of the two technology cores of the firm: information technology (IT) and R& D and their impact on new product success. Design/methodology/approach - A model wa ...
Emerald2017
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Similarity computations are crucial in various web activities like advertisements, search or trust-distrust predictions. These similarities often vary with time as product perception and popularity constantly change with users' evolving inclination. The hu ...
IEEE2017
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There are concerns that migrants may be embedded in far-flung networks with support being less collective. The spatial dispersion of their relatives and friends would result in fragmented networks with lower solidarity and lower mutual trust than densely c ...