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Concept
Taiwan Beer
Summary
Taiwan Beer (, or ) is a brand of mass market beer brewed by the Taiwan Tobacco and Liquor Corporation (TTL). The brand is an icon of Taiwanese culture and is applied to the best-selling beer in the country.
The company known today as TTL has its origins in a government agency established by Taiwan's Japanese rulers in 1901. Initially, the Monopoly Bureau of the Taiwan Governor's Office was responsible for all opium, salt, and camphor sold in Taiwan. In 1905, tobacco was added to the list of monopolised commodities and products.
In 1907, the Japanese colonial government began taxing liquor producers to create a new revenue stream. The government then remodelled the whole of Taiwan's liquor industry, and set up much needed infrastructure and training.
Subsequently, in 1919, the Takasago Malted Beer Company, developer and owner of Taiwan's first brewery, was established by Konosuke Abe and other investors, including figures from the Japanese wine industry, with a capital investment of two million Japanese yen. "Takasago" is the word that, since Japan's Edo period, had served as the customary Japanese name for Taiwan.
The company's first brewery was erected in the then Kamihito District of Taipei. It was built using the same type of bricks as those of the nearby Governor-General's office (now the Presidential Office Building); most of its equipment had been acquired second hand from an old brewery in Hawaii. Upon completion, it was more than in area (about the size of a football field), and was one of only three beer breweries in Asia, the others being the Sapporo Brewery in Japan and the Tsingtao Brewery in mainland China.
In its early years, the brewery was operated by Japanese brew masters. Its product, an ale (as opposed to a lager) first brewed in June 1920, was marketed as Takasago Beer (), and was made in two styles, namely light malt and dark malt.
The investors' original plan was to export the company's product, but its initial quality was inferior to that of Japanese beers, and early export results were unsatisfactory.
Official source
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