Concept

Mayfair

Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive districts in the world. The area was originally part of the manor of Eia and remained largely rural until the early 18th century. It became well-known for the annual May Fair that took place from 1686 to 1764 in what is now Shepherd Market. Over the years, the fair grew increasingly downmarket and unpleasant, and it became a public nuisance. The Grosvenor family (who became Dukes of Westminster) acquired the land through marriage and began to develop it under the direction of Thomas Barlow. The work included Hanover Square, Berkeley Square and Grosvenor Square, which were surrounded by high-quality houses, and St George's Hanover Square Church. By the end of the 18th century, most of Mayfair had been rebuilt with high-value housing for the upper class; unlike some nearby areas of London, it's never lost its affluent status. The decline of the British aristocracy in the early 20th century led to the area becoming more commercial, with many houses converted into offices for corporate headquarters and various embassies. Mayfair retains a substantial quantity of high-end residential property, upmarket shops and restaurants, and luxury hotels along Piccadilly and Park Lane. Its prestigious status has been commemorated by being the most expensive property square on the London Monopoly board. Mayfair is in the City of Westminster, and mainly consists of the historical Grosvenor estate and the Albemarle, Berkeley, Burlington, and Curzon estates. It is bordered on the west by Park Lane, north by Oxford Street, east by Regent Street, and the south by Piccadilly. Beyond the bounding roads, to the north is Marylebone, to the east Soho, and to the southwest Knightsbridge and Belgravia. Mayfair is surrounded by parkland; Hyde Park and Green Park run along its boundary.

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