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Concept
DC Shoes
Summary
DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, tshirts, and posters.
The company was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.
On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.
A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage.
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.
Co-founder Block died in a snowmobile crash in January 2023.
Evan Smith
Josh Kalis
Youra Huston
Matt Miller
Wes Kremer
Danny Way
Brian Wenning
Thaynan Costa
Madars Apse
Tommy fynn
Thomas Kitchenham
John Shanahan
Ish Cepeda
Colin McKay
Rob Dyrdek
Ryan Gallant
Ryan Smith
Lindsey Robertson
Mike Carroll
Anthony Van Engelen
Stevie Williams
Austin Richardson
Rick Howard
Keith Hufnagel
Steve Polychronopolus
Moses Itkonen
Rudy Johnson
Scott Johnson
Caine Gayle
Carl Shipman
Nyjah Huston
Mikey Taylor
Mike Mo Capaldi
Felipe Gustavo
Chris Cole
Tiago Lemos
Tristan Funkhouser
Zerish Hebron
Arell Peredas
Cedryk Catalon
Similar to other larger brands, such as Nike, Inc.
Official source
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