Concept

DC Shoes

Résumé
DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, tshirts, and posters. The company was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc. On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status. In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage. A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. Co-founder Block died in a snowmobile crash in January 2023. Evan Smith Josh Kalis Youra Huston Matt Miller Wes Kremer Danny Way Brian Wenning Thaynan Costa Madars Apse Tommy fynn Thomas Kitchenham John Shanahan Ish Cepeda Colin McKay Rob Dyrdek Ryan Gallant Ryan Smith Lindsey Robertson Mike Carroll Anthony Van Engelen Stevie Williams Austin Richardson Rick Howard Keith Hufnagel Steve Polychronopolus Moses Itkonen Rudy Johnson Scott Johnson Caine Gayle Carl Shipman Nyjah Huston Mikey Taylor Mike Mo Capaldi Felipe Gustavo Chris Cole Tiago Lemos Tristan Funkhouser Zerish Hebron Arell Peredas Cedryk Catalon Similar to other larger brands, such as Nike, Inc.
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