Product promotionIn marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.
MicroeconomicsMicroeconomics is a branch of mainstream economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. Microeconomics focuses on the study of individual markets, sectors, or industries as opposed to the national economy as whole, which is studied in macroeconomics. One goal of microeconomics is to analyze the market mechanisms that establish relative prices among goods and services and allocate limited resources among alternative uses.
MacroeconomicsMacroeconomics is a branch of economics that deals with the performance, structure, behavior, and decision-making of an economy as a whole—for example, using interest rates, taxes, and government spending to regulate an economy's growth and stability. This includes regional, national, and global economies. Macroeconomists study topics such as GDP (Gross Domestic Product), unemployment (including unemployment rates), national income, price indices, output, consumption, inflation, saving, investment, energy, international trade, and international finance.
Legal systemsComparative law is the study of differences and similarities between the law (legal systems) of different countries. More specifically, it involves the study of the different legal "systems" (or "families") in existence in the world, including the common law, the civil law, socialist law, Canon law, Jewish Law, Islamic law, Hindu law, and Chinese law. It includes the description and analysis of foreign legal systems, even where no explicit comparison is undertaken.
Business administrationBusiness administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, marketing and communication studies.
AccountingAccounting, also known as accountancy, is the processing of information about economic entities, such as businesses and corporations. Accounting measures the results of an organization's economic activities and conveys this information to a variety of stakeholders, including investors, creditors, management, and regulators. Practitioners of accounting are known as accountants. The terms "accounting" and "financial reporting" are often used as synonyms.
Computer securityComputer security, cyber security, digital security or information technology security (IT security) is the protection of computer systems and networks from attacks by malicious actors that may result in unauthorized information disclosure, theft of, or damage to hardware, software, or data, as well as from the disruption or misdirection of the services they provide. The field is significant due to the expanded reliance on computer systems, the Internet, and wireless network standards such as Bluetooth and Wi-Fi.
Regional geographyRegional geography is a major branch of geography. It focuses on the interaction of different cultural and natural geofactors in a specific land or landscape, while its counterpart, systematic geography, concentrates on a specific geofactor at the global level. Attention is paid to unique characteristics of a particular region such as natural elements, human elements, and regionalization which covers the techniques of delineating space into regions.
State politicsA sovereign state is a state that has the highest authority over a territory. International law defines sovereign states as having a permanent population, defined territory, a government not under another, and the capacity to interact with other sovereign states. It is also commonly understood that a sovereign state is independent. According to the declarative theory of statehood, a sovereign state can exist without being recognised by other sovereign states.
UrbanismUrbanism is the study of how inhabitants of urban areas, such as towns and cities, interact with the built environment. It is a direct component of disciplines such as urban planning, a profession focusing on the design and management of urban areas, and urban sociology, an academic field which studies urban life. Many architects, planners, geographers, and sociologists investigate the way people live in densely populated urban areas. There is a wide variety of different theories and approaches to the study of urbanism.
