RhetoricRhetoric (ˈrɛtərɪk) is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics".
SignA sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms a sign of disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings.
Word senseIn linguistics, a word sense is one of the meanings of a word. For example, a dictionary may have over 50 different senses of the word "play", each of these having a different meaning based on the context of the word's usage in a sentence, as follows: We went to see the play Romeo and Juliet at the theater. The coach devised a great play that put the visiting team on the defensive. The children went out to play in the park. In each sentence different collocates of "play" signal its different meanings.
LogosLogos (UKˈloʊɡɒs,_ˈlɒɡɒs, USˈloʊɡoʊs; lógos) is a term used in Western philosophy, psychology and rhetoric; it connotes an appeal to rational discourse that relies on inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric.
Intonation (linguistics)In linguistics, intonation is the variation in pitch used to indicate the speaker's attitudes and emotions, to highlight or focus an expression, to signal the illocutionary act performed by a sentence, or to regulate the flow of discourse. For example, the English question "Does Maria speak Spanish or French?" is interpreted as a yes-or-no question when it is uttered with a single rising intonation contour, but is interpreted as an alternative question when uttered with a rising contour on "Spanish" and a falling contour on "French".
MetonymyMetonymy (mɪˈtɒnɪmi,_-nəmi,_mɛ-) is a figure of speech in which a concept is referred to by the name of something closely associated with that thing or concept. The words metonymy and metonym come ; , a suffix that names figures of speech, . Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy.
AntithesisAntithesis (: antitheses; Greek for "setting opposite", from ἀντι- "against" and θέσις "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect. This is based on the logical phrase or term. Antithesis can be defined as "a figure of speech involving a seeming contradiction of ideas, words, clauses, or sentences within a balanced grammatical structure.
EthosEthos (ˈiːθɒs or USˈiːθoʊs) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion.
Theory of descriptionsThe theory of descriptions is the philosopher Bertrand Russell's most significant contribution to the philosophy of language. It is also known as Russell's theory of descriptions (commonly abbreviated as RTD). In short, Russell argued that the syntactic form of descriptions (phrases that took the form of "The aardvark" and "An aardvark") is misleading, as it does not correlate their logical and/or semantic architecture.
