Concept

Return on marketing investment

Related publications (6)

Incremental financial analysis of black liquor upgraded gasification in integrated kraft pulp and ammonia production plants under uncertainty of feedstock costs and carbon taxes

In this work, the conventional scenario of the black liquor (BL) concentration and combustion is compared with the BL upgrading gasification process for ammonia production. The chemical processes synthesis, modeling and simulation are performed by using As ...

Elsevier2022

Lifetime investment and consumption with recursive preferences and small transaction costs

Yaroslav Melnyk, Johannes Muhle-Karbe

We investigate the effects of small proportional transaction costs on lifetime consumption and portfolio choice. The extant literature has focused on agents with additive utilities. Here, we extend this analysis to the archetype of nonadditive preferences: ...

WILEY2020

Data-Interpretation Methodologies for Practical Asset-Management

Ian Smith, Yves Sylvain Gilles Reuland, Sai Ganesh Sarvotham Pai

Monitoring and interpreting structural response using structural-identification methodologies improves understanding of civil-infrastructure behavior. New sensing devices and inexpensive computation has made model-based data interpretation feasible in engi ...

2019

No money, no honey? Financial versus knowledge and demand constraints on innovation

Gabriele Pellegrino

The paper adds to the literature on the barriers to innovation in two ways. First, we assess comparatively what mostly constrains firms' ability to translate investment in innovation activity into new products and processes, whether it is mainly finance, a ...

Elsevier2017

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Multi-agent modelling of electricity markets

Abdelaziz Lahlou

This thesis describes the development of three conceptual models built to serve as decision support tools in liberalised electricity markets. The introduction of competition, higher uncertainty and decentralised planning requires new planning and analysis ...

EPFL2007

Graph Chatbot

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.