The law of effect is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a discomforting effect become less likely to occur again in that
situation."
This notion is very similar to that of the evolutionary theory, if a certain character trait provides an advantage for reproduction then that trait will persist. The terms "satisfying" and "dissatisfying" appearing in the definition of the law of effect were eventually replaced by the terms "reinforcing" and "punishing," when operant conditioning became known. "Satisfying" and "dissatisfying" conditions are determined behaviorally, and they cannot be accurately predicted, because each animal has a different idea of these two terms than another animal. The new terms, "reinforcing" and "punishing" are used differently in psychology than they are colloquially. Something that reinforces a behavior makes it more likely that that behavior will occur again, and something that punishes a behavior makes it less likely that behavior will occur again.
Thorndike's law of effect refutes the ideas George Romanes' book Animal Intelligence, stating that anecdotal evidence is weak and is typically not useful. The book stated that animals, like humans, think things through when dealing with a new environment or situation. Instead, Thorndike hypothesized that animals, to understand their physical environment, must physically interact with it using trial and error, until a successful result is obtained. This is illustrated in his cat experiment, in which a cat is placed in a shuttlebox and eventually learns, by interacting with the environment of the box, how to escape.
This principle, discussed early on by Lloyd Morgan, is usually associated with the connectionism of Edward Thorndike, who said that if an association is followed by a "satisfying state of affairs" it will be strengthened and if it is followed by an "annoying state of affairs" it will be weakened.
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In reinforcement theory, it is argued that human behavior is a result of "contingent consequences" to human actions The publication pushes forward the idea that "you get what you reinforce" This means that behavior when given the right types of reinforcers can change employee behavior for the better and negative behavior can be weeded out. The model of self-regulation has three main aspects of human behavior, which are self-awareness, self-reflection, and self-regulation. Reinforcements traditionally align with self-regulation.
Behaviorism (also spelled behaviourism) is a systematic approach to understanding the behavior of humans and other animals. It assumes that behavior is either a reflex evoked by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and controlling stimuli. Although behaviorists generally accept the important role of heredity in determining behavior, they focus primarily on environmental events.
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