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Concept
Pay-per-view
Summary
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program guide, an automated telephone system, or through a live customer service representative. There has been an increasing number of pay-per-views distributed via streaming video online, either alongside or in lieu of carriage through television providers. In 2012, the popular video sharing platform YouTube began to allow partners to host live PPV events on the platform.
Events distributed through PPV typically include boxing, mixed martial arts, professional wrestling, and concerts. In the past, PPV was often used to distribute telecasts of feature films, as well as adult content such as pornographic films, but the growth of digital cable and streaming media caused these uses to be subsumed by video on demand systems (which allow viewers to purchase and view pre-recorded content at any time) instead, leaving PPV to focus primarily on live event programs and combat sports.
The earliest form of pay-per-view was closed-circuit television, also known as theatre television, where professional boxing telecasts were broadcast live to a select number of venues, mostly theaters, where viewers paid for tickets to watch the fight live. The first fight with a closed-circuit telecast was Joe Louis vs. Jersey Joe Walcott in 1948. Closed-circuit telecasts peaked in popularity with Muhammad Ali in the 1960s and 1970s, with "The Rumble in the Jungle" fight drawing 50 million buys worldwide in 1974, and the "Thrilla in Manila" drawing 100 million buys worldwide in 1975. Closed-circuit television was gradually replaced by pay-per-view home television in the 1980s and 1990s.
The Zenith Phonevision system became the first home pay-per-view system to be tested in the United States. Developed in 1951, it used telephone lines to take and receive orders, as well as to descramble a television broadcast signal.
Official source
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