Lectures related to Marketing mix modeling

Explores ergodicity and stationary distribution in Markov chains, emphasizing convergence properties and unique distributions.

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores quadratic and cubic models, constraints, transformations, and representations in mixing models.