Concept

Marketing mix modeling

Related publications (6)

Incremental financial analysis of black liquor upgraded gasification in integrated kraft pulp and ammonia production plants under uncertainty of feedstock costs and carbon taxes

In this work, the conventional scenario of the black liquor (BL) concentration and combustion is compared with the BL upgrading gasification process for ammonia production. The chemical processes synthesis, modeling and simulation are performed by using As ...

Elsevier2022

Activity-based modeling and simulation of epidemics

Michel Bierlaire, Cloe Cortes Balcells, Rico Krüger

The SARS-CoV-2 outburst in March 2020 has led to the lockdown of several countries across the world. Mobility restrictions have been constantly put into action and reversed to find the trade-off between minimizing the number of infections and death and mit ...

2021

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Data-Interpretation Methodologies for Practical Asset-Management

Ian Smith, Yves Sylvain Gilles Reuland, Sai Ganesh Sarvotham Pai

Monitoring and interpreting structural response using structural-identification methodologies improves understanding of civil-infrastructure behavior. New sensing devices and inexpensive computation has made model-based data interpretation feasible in engi ...

2019

On the Optimal Placement of Mix Zones

Jean-Pierre Hubaux, Julien Freudiger, Reza Shokri

In mobile wireless networks, third parties can track the location of mobile nodes by monitoring the pseudonyms used for identification. A frequently proposed solution to protect the location privacy of mobile nodes suggests to change pseudonyms in regions ...

Springer2009

Location Privacy amidst Local Eavesdroppers

Mathias Jacques Jean-Marc Humbert

Mobile social networks and location-aware applications are becoming more and more widespread in current wireless networks. Thanks to WiFi or Bluetooth-enabled devices, everyday mobile users can enjoy new services. However, the deployment of these mobile te ...

2009

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