Concept
Marketing mix modeling
Related publications (6)
Incremental financial analysis of black liquor upgraded gasification in integrated kraft pulp and ammonia production plants under uncertainty of feedstock costs and carbon taxes
In this work, the conventional scenario of the black liquor (BL) concentration and combustion is compared with the BL upgrading gasification process for ammonia production. The chemical processes synthesis, modeling and simulation are performed by using As ...
Elsevier2022Activity-based modeling and simulation of epidemics
Michel Bierlaire, Cloe Cortes Balcells, Rico Krüger
The SARS-CoV-2 outburst in March 2020 has led to the lockdown of several countries across the world. Mobility restrictions have been constantly put into action and reversed to find the trade-off between minimizing the number of infections and death and mit ...
2021Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition
In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...
2019Data-Interpretation Methodologies for Practical Asset-Management
Ian Smith, Yves Sylvain Gilles Reuland, Sai Ganesh Sarvotham Pai
Monitoring and interpreting structural response using structural-identification methodologies improves understanding of civil-infrastructure behavior. New sensing devices and inexpensive computation has made model-based data interpretation feasible in engi ...
2019