Concept
Relationship marketing
Related publications (12)
Strategic adaptation in global logistics partnerships
In modern supply chains, specialized companies called third party logistics providers1 (TPLs) realize a growing part of the logistics and supply chain functions. In parallel to this evolution, traditional manufacturers have raised their willingness and rea ...
EPFL2004Supporting electronic sales channels deployment through the analysis of customer preferences
Naoufel Cheikhrouhou, Luca Canetta
This paper proposes a framework to describe the influence of customer behaviour in the establishment of a satisfying business-to-business e-commerce strategy. A description of electronic sales channels typologies as well as of the attributes characterising ...
Ieee Service Center, 445 Hoes Lane, Po Box 1331, Piscataway, Nj 08855-1331 Usa2004