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Concept
Filmation
Summary
Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and principal producers were Lou Scheimer, Hal Sutherland and Norm Prescott.
Lou Scheimer and Filmation's main director Hal Sutherland met in 1957 while working at Larry Harmon Pictures on the made-for-TV Bozo and Popeye cartoons. Eventually Larry Harmon closed the studio by 1961. Scheimer and Sutherland went to work at a small company called True Line, one of whose owners was Marcus Lipsky, who then owned Reddi-wip whipped cream. SIB Productions, a Japanese firm with U.S. offices in Chicago, approached them about producing a cartoon called Rod Rocket. The two agreed to take on the work and also took on a project for Family Films, owned by the Lutheran Church–Missouri Synod, for ten short animated films based on the life of Christ. Paramount Pictures soon purchased SIB Productions, and True Line's staff increased, including the arrival of former radio disc jockey Norm Prescott, who became a partner in the firm. He had already been working on the animated feature Pinocchio in Outer Space which was primarily produced by Belvision Studios.
They eventually left True Line, and Scheimer began working on commercials, including for Gillette and others, which began what became Filmation. He met lawyer Ira Epstein, who had worked for Harmon but had left the firm, and now put together the new corporation with Scheimer and Sutherland. It officially became Filmation Associates as of September 1962, so named because "We were working on film, but doing animation"; so putting them together yielded the portmanteau "Filmation".
Both Rod Rocket and the Life of Christ series credited "Filmation Associates" with "Production Design" in addition to Scheimer and Sutherland as directors.
Official source
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