Avalon is the only incorporated city on Santa Catalina Island, in the California Channel Islands, and the southernmost city in Los Angeles County. The city is a resort community with the waterfront dominated by tourism-oriented businesses. The older parts of the town on the valley floor consist primarily of small houses and two and three-story buildings in various traditional architectural styles.
In 1919, William Wrigley Jr. gained control of Avalon and oversaw much of its development, including the construction of the landmark Catalina Casino. From the late 19th century to the early 20th century, several different developers tried to develop Avalon into a resort destination community, but most before Wrigley went bankrupt.
The population was 3,460 at the 2020 census. Avalon attracts about 1 million visitors a year and is frequently visited by cruise ships. Before European colonization, the island was inhabited by the Tongva people.
History of Santa Catalina Island (California)
Prior to the modern era, Avalon Bay was inhabited by people of the Gabrielino/Tongva tribe. The island was a major source of soapstone to the Tongva, who used the material to make stone vessels for cooking. The Tongva called the island Pimu or Pimugna and referred to themselves as the Pimugnans. However, by the 1830s, the entire island's native population had either died off, or had undergone forcible relocation to the mainland to work in the missions or as ranch hands for the many private land owners.
In the 1860s, German immigrant Augustus William Timms ran a sheep herding business on Catalina Island. One of his vessels, the Rosita, would also ferry pleasure seekers across the channel to Avalon Bay for bathing and fishing. The settlement in Avalon was then referred to as Timms's Landing in his honor. By the summer of 1883, there were thirty tents and three wooden buildings at Timms's Landing.
The first owner to try to develop Avalon Bay into a resort destination was George Shatto, a real estate speculator from Grand Rapids, Michigan.
