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Concept
Ojai, California
Summary
Ojai (ˈoʊhaɪ ; Chumash: ’Awhaỳ) is a city in Ventura County, California. Located in the Ojai Valley, it is northwest of Los Angeles and east of Santa Barbara. The valley is part of the east–west trending Western Transverse Ranges and is about long by wide and divided into a lower and an upper valley, each of similar size, surrounded by hills and mountains. The population was 7,637 at the 2020 census, up from 7,461 at the 2010 census.
Ojai is a tourism destination known for its boutique hotels, recreation opportunities, hiking, and farmers' market of local organic agriculture. It has small businesses specializing in local and ecologically friendly art, design, and home improvement. Chain stores are prohibited by city ordinance to encourage local small business development and keep the town unique.
The name Ojai is derived from the Mexican-era Rancho Ojai, which in turn took its name from the Ventureño Chumash word 'Awha'y, meaning "Moon". The city's self-styled nickname is "Shangri-La" referencing the natural environment of this health and spirituality-focused region as well as the mystical sanctuary of the 1937 film adaptation of James Hilton's novel Lost Horizon.
Ojai sits on the traditional territory of the Chumash, a Native American people who inhabited the central and southern coastal regions of California, in portions of what are Morro Bay in the north to Malibu in the south and the Channel Islands. Before the arrival of European settlers, at least 10,000 Chumash people lived in over 150 independent villages, speaking variations of the same language. Starting in 1769, Spanish soldiers and missionaries arrived to colonize the California coast, Christianize the native population, found military presidios and relocate Chumash people from their villages into Spanish missions.
Due to violence and imported disease, Chumash people died at devastating rates under Spanish rule. According to George Tinker, a Native Scholar, “The Native American population of coastal population was reduced by some 90 percent during seventy years under the sole proprietorship of Serra’s mission system.
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