Concept

Südwestrundfunk

(zyːtˈvɛstˌʁʊntfʊŋk; Southwest Broadcasting), shortened to SWR (ˌɛsveːˈʔɛʁ), is a regional public broadcasting corporation serving the southwest of Germany, specifically the federal states of Baden-Württemberg and Rhineland-Palatinate. The corporation has main offices in three cities: Stuttgart, Baden-Baden and Mainz, with the director's office being in Stuttgart. It is a part of the ARD consortium. It broadcasts on two television channels and six radio channels, with its main television and radio office in Baden-Baden and regional offices in Stuttgart and Mainz. It is (after WDR) the second largest broadcasting organization in Germany. SWR, with a coverage of 55,600 km2 (21,500 sq. mi.), and an audience reach estimated to be 14.7 million. SWR employs 3,700 people in its various offices and facilities. History of Südwestrundfunk SWR was established in 1998 through the merger of Süddeutscher Rundfunk (SDR, Southern German Broadcasting), formerly headquartered in Stuttgart, and Südwestfunk (SWF, South West Radio), formerly headquartered in Baden-Baden. The existence of two public broadcasting corporations in southwest Germany was a legacy of the Allied occupation of Germany after the Second World War. The French Military Government established SWF as the sole public broadcaster in their occupation zone. This area was later divided into the states of South Baden, Württemberg-Hohenzollern and Rhineland-Palatinate. The American Military Government established SDR in Württemberg-Baden. When Baden, Württemberg-Hohenzollern and Württemberg-Baden merged to form Baden-Württemberg in 1952, the corporations were not merged, although SDR and SWF operated several joint services. The two corporations had intended to merge in 1990, but the merger was pushed back by the reunification process. Licensing fees required for radio and TV sets are €17.50 per month, as of 1 April 2015. These fees are not collected directly by the SWR but by the Beitragsservice von ARD, ZDF und Deutschlandradio that is a common organisation of ARD, its members, ZDF and Deutschlandradio.

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