Concept

D'Lo, Mississippi

Summary
D'Lo is a town in Simpson County, Mississippi, United States, along the Strong River. The population was 452 at the 2010 census. It is part of the Jackson, Mississippi metropolitan area. The town was featured in Life magazine for sending more men per capita to serve in World War II than any other town of its size; 38 percent of the men who lived in D'Lo served. In 2016 the town was featured on the UP reality TV series, Small Town, Big Mayor. The town of D'Lo was founded by R. W. May on March 1, 1900, when a town plat was registered with the Simpson County Board of Supervisors, March 1, 1900. On August 16, 1901, a village by the name "D'Lo" was incorporated and boundaries identified by Governor of Mississippi. The village of "D'Lo" was raised to the rank of "town" on October 27, 1905, by proclamation and signed by the Governor Mississippi. The name D'Lo is a modification of the name of the local U.S. Post Office, which was named "Dlo" from 1881 to January 1, 1950. The Post Office was established and approved June 17, 1881 under the name "Dlo". The first postmaster was May's wife, Mary Frances May, and the post office was run from May's home until it moved with the establishment of the town. The name "Dlo" was chosen by the contract postal rider on the Brandon-Westville mail route after the initial choice, "Millhaven", was rejected by the Post Office Department. Just as the Strong River got its name from a translation of a Choctaw word describing the strong taste of the river water – which has a large amount of tannic acid dissolved in it – "Dlo" derives from a French phrase meaning "Bitter Undrinkable Water", which appears on an early map of the area. The phrase beginning "De l'eau non potable..." was shortened to "Dlo", and then "D'Lo." The town expanded in 1916 when the Finkbine Lumber Company chose it as the location for a $1,000,000 sawmill plant. Finkbine constructed many houses in the community for their workers, as well as a combination dry goods, hardware, grocery store, farm supply, feed and seed, and general store known as Kew Mercantile Company.
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