In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics in ethics), or to describe the significance of different actions. Value systems are prospective and prescriptive beliefs; they affect the ethical behavior of a person or are the basis of their intentional activities. Often primary values are strong and secondary values are suitable for changes.
Moral character or character (derived from charaktêr) is an analysis of an individual's steady moral qualities. The concept of character can express a variety of attributes, including the presence or lack of virtues such as empathy, courage, fortitude, honesty, and loyalty, or of good behaviors or habits; these attributes are also a part of one's soft skills. Moral character refers to a collection of qualities that differentiate one individual from another - although on a cultural level, the group of moral behaviors to which a social group adheres can be said to unite and define it culturally as distinct from others.
Accountability, in terms of ethics and governance, is equated with answerability, culpability, liability, and the expectation of account-giving. As in an aspect of governance, it has been central to discussions related to problems in the public sector, nonprofit, private (corporate), and individual contexts. In leadership roles, accountability is the acknowledgment of and assumption of responsibility for actions, products, decisions, and policies such as administration, governance, and implementation, including the obligation to report, justify, and be answerable for resulting consequences.