Ferdinand de SaussureFerdinand de Saussure (soʊˈsjʊər; fɛʁdinɑ̃ də sosyʁ; 26 November 1857 – 22 February 1913) was a Swiss linguist, semiotician and philosopher. His ideas laid a foundation for many significant developments in both linguistics and semiotics in the 20th century. He is widely considered one of the founders of 20th-century linguistics and one of two major founders (together with Charles Sanders Peirce) of semiotics, or semiology, as Saussure called it.
Theoretical linguisticsTheoretical linguistics is a term in linguistics which, like the related term general linguistics, can be understood in different ways. Both can be taken as a reference to theory of language, or the branch of linguistics which inquires into the nature of language and seeks to answer fundamental questions as to what language is, or what the common ground of all languages is. The goal of theoretical linguistics can also be the construction of a general theoretical framework for the description of language.
PragmaticsIn linguistics and related fields, pragmatics is the study of how context contributes to meaning. The field of study evaluates how human language is utilized in social interactions, as well as the relationship between the interpreter and the interpreted. Linguists who specialize in pragmatics are called pragmaticians. The field has been represented since 1986 by the International Pragmatics Association (IPrA). Pragmatics encompasses phenomena including implicature, speech acts, relevance and conversation, as well as nonverbal communication.
StructuralismIn sociology, anthropology, archaeology, history, philosophy, and linguistics, structuralism is a general theory of culture and methodology that implies that elements of human culture must be understood by way of their relationship to a broader system. It works to uncover the structures that underlie all the things that humans do, think, perceive, and feel. Alternatively, as summarized by philosopher Simon Blackburn, structuralism is:[T]he belief that phenomena of human life are not intelligible except through their interrelations.
Sign (semiotics)In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional, as when a word is uttered with a specific meaning, or unintentional, as when a symptom is taken as a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olfactory, or taste. Two major theories describe the way signs acquire the ability to transfer information.
DiscourseDiscourse is a generalization of the notion of a conversation to any form of communication. Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis. Following pioneering work by Michel Foucault, these fields view discourse as a system of thought, knowledge, or communication that constructs our experience of the world. Since control of discourse amounts to control of how the world is perceived, social theory often studies discourse as a window into power.