Concept

Personal selling

Related publications (4)

Mobile eye tracking applied as a tool for customer experience research in a crowded train station

Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a ...

2023

Profiling, Modelling and Facilitating Online Activism

Julia Proskurnia

The extensive and successful use of social media has enhanced and empowered a variety of movements all over the world in a way that is hard to achieve through conventional means. This has led to numerous studies that leverage online social data to describe ...

EPFL2017

Bartering Books to Beers: a Recommender System for Exchange Platforms

Michele Catasta, Jérémie Rappaz, Maria-Luiza Vladarean

Bartering is a timeless practice that is becoming increasingly popular on the Web. Recommending trades for an online bartering platform shares many similarities with traditional approaches to recommendation, in particular the need to model the preferences ...

2017

Two Sides of a Coin: Separating Personal Communication and Public Dissemination Accounts in Twitter

Marcel Salathé

There are millions of accounts in Twitter. In this paper, we categorize twitter accounts into two types, namely Personal Communication Account (PCA) and Public Dissemination Account (PDA). PCAs are accounts operated by individuals and are used to express t ...

Springer2014

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