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Concept
Golden age of American animation
Summary
The golden age of American animation was a period in the history of U.S. animation that began with the popularization of sound cartoons in 1928 and gradually ended from the late 1950s to early 1970s, where theatrical animated shorts began losing popularity to the newer medium of television animation, produced on cheaper budgets and in a more limited animation style by companies such as Hanna-Barbera, UPA, Jay Ward Productions, Terrytoons, Filmation and DePatie-Freleng.
Many popular characters emerged from this period, including Disney's Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto; Fleischer Studios' Popeye, Koko, Bimbo, Betty Boop and Superman; Warner Bros.' Bugs Bunny, Daffy Duck, Elmer Fudd, Porky Pig, Tweety, and Sylvester; MGM's Tom and Jerry and Droopy; Felix the Cat; Walter Lantz's Woody Woodpecker; Terrytoons' Mighty Mouse; UPA's Mr. Magoo; Jay Ward Productions' Rocky and Bullwinkle; and DePatie-Freleng's Pink Panther.
Feature-length animation began during this period, most notably with Disney's "Walt-era" films, spanning from Snow White and the Seven Dwarfs in 1937 to The Jungle Book in 1967. Animation also began on television during this period, with the first animated series airing on television in 1948 starting with Crusader Rabbit.
The Walt Disney Company
Walt Disney had decided to become a newspaper cartoonist drawing political caricatures and comic strips. However, nobody would hire Disney, so his older brother Roy, who was working as a banker at the time, got him a job at the Pesmen-Rubin Art Studio where he created advertisements for newspapers, magazines, and movie theaters. Here he met fellow cartoonist Ub Iwerks, the two quickly became friends and in January 1920, when their time at the studio expired they decided to open up their own advertising agency together called Iwerks-Disney Commercial Artists. The business however got off to a rough start and Walt temporarily left for the Kansas City Film and Ad Co. to raise money for the fleeting company and Iwerks soon followed as he was unable to run the business alone.
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